In 2015, what is now known as #UNBREAKABLE began as Disable Your Disability. It started as a personal message rooted in lived experience. Living with limitations does not mean living without possibilities.
Ten years later, #UNBREAKABLE has grown into a connected ecosystem centered on movement, storytelling, music, education, and community. In 2025, that ecosystem experienced meaningful growth across every pillar, while staying grounded in the same core values it was built on.
This report reflects what was built this year, what we learned along the way, and what that momentum makes possible moving forward.
The #UNBREAKABLE Ecosystem
#UNBREAKABLE exists to support people in living healthier, more connected lives through access, consistency, and belonging.
In 2025, this work showed up across several pillars:
- #UNBREAKABLE BODY, including coaching and the weekly Energy Elevator
- Books, sharing lived experience, mindset, and resilience
- #OILife, focused on Osteogenesis Imperfecta (O.I.) community and connection
- #UNBREAKABLE RADIO, using music as motivation, culture, and energy
- YouTube, across #OILife, #UNBREAKABLE TV, and #UNBREAKABLE BODY
Each pillar serves a different purpose, but all are connected by the same intention. Meet people where they are, and build from there.
#OILife: Community in Action
In 2025, #OILife continued to serve as a trusted space for people living with Osteogenesis Imperfecta (O.I.), grounded in spreading awareness, gaining acceptance and sharing the awesomeness that is O.I.
#OILife GROUP Meetings
- 10 #OILife GROUP meetings hosted
- Average attendance ranged from 8 to 15 people
- A blend of returning community members and first-time attendees
Standout gatherings included:
- A special guest event featuring Jay and Pamela from TLC’s Jay & Pamela
- A mental well-being check-in focused on emotional health and burnout
- A discussion centered on accessible travel
- The first-ever Friendsgiving #OILife GROUP in November, built around gratitude and connection
These meetings reinforced an important truth. Impact is not about room size. It’s about creating space where people feel safe to show up.
O.I. Awareness Week 2025
O.I. Awareness Week was approached as more than a moment. It was treated as an opportunity to educate, reflect, and connect.
- Dedicated storytelling and educational content was shared
- Over 20 O.I. Awareness shirts were sold
- The focus remained on visibility, understanding, and pride within the O.I. community
Community Support Beyond Events
Throughout the year, people reached out through email, social media, and the #OILife website seeking guidance and support.
- Approximately 5 to 10 inquiries per month
- Topics ranged from movement and fitness to pain management, navigating healthcare, adapting daily life, and general O.I. questions
When combined with group meetings, content, and ongoing conversations, #OILife reached hundreds of people in 2025 and facilitated dozens of powerful conversations that extended far beyond scheduled events.
Digital Reach
- The #OILife YouTube channel surpassed 1,000 subscribers in February
- The year closed at 1,108 subscribers, with steady growth continuing
To explore the full scope of this work, you can read the complete 2025 #OILife Impact Report, which takes a deeper look at community connection, awareness efforts, and year-round support within the Osteogenesis Imperfecta (O.I.) community. 👉 Read the full #OILife Impact Report here:
https://www.tonyjacobsen.com/blog/oilife-2025-impact-report/
#UNBREAKABLE BODY: Movement, Access, and Confidence
In 2025, #UNBREAKABLE BODY remained focused on movement as a tool for confidence, function, and daily living.
- 15 to 20 people with O.I. joined coaching programs
- The Energy Elevator ran weekly for all 52 weeks of the year, offering consistent access to safe, supportive movement
Rather than focusing on numbers inside a single class, the emphasis stayed on reliability, safety, and showing up. The Energy Elevator was built to be a place people could count on.
Expanding Access Through Collaboration
- A new partnership with Care4Bones in the Netherlands opened #UNBREAKABLE BODY and the Energy Elevator to hundreds more people within the O.I. community
- This collaboration marked an important step in expanding international reach while maintaining care and intention
Scholarships and Financial Access
Access remained a priority throughout the year.
- A collaboration with Flex For Access provided two scholarships during the summer
- Individual donations supported two additional scholarships in Q4 of 2025
- These efforts removed financial barriers and created new pathways into movement and coaching support
Plans are already underway to expand scholarship opportunities further in 2026.
Storytelling, Education, and Media
Storytelling continued to be a cornerstone of the #UNBREAKABLE ecosystem.
- Two books currently published and in the marketplace on several worldwide platforms.
- Work began on a third book in Q4 of 2025, with a planned release in late 2026 or early 2027
- Blog readership grew by over 200 percent this year
- Two to three new articles published monthly, covering movement, mindset, and lived experience
- Featured interviews on several disability- and fitness-focused podcasts
Education scales through consistency. In 2025, these stories reached people who may not yet be ready for live programming, but are looking for connection, understanding, and encouragement.
#UNBREAKABLE RADIO: Culture, Music, and Connection
#UNBREAKABLE RADIO experienced significant growth in 2025.
- Over 10,000 listener hours
- Listeners tuning in from the United States, Europe, South America, Africa, India, and across Asia
- Over 100 show replays available through the 24/7 stream
While the live #UNBREAKABLE MIXSHOW is currently on hiatus, the station continues to serve as a creative and cultural hub. A new show is already in development and scheduled to begin broadcasting in 2026.
The station also streams Your Best Podcast, hosted by Teemaree, adding another layer of conversation and community to the platform.
What 2025 Reinforced
This year brought clarity and confirmation.
One surprise was the exponential growth across every pillar, especially knowing this work is largely carried by one person. What made that growth possible was the community stepping up, sharing, participating, and helping keep the movement going.
What felt especially meaningful was the number of people who reached out to share personal testimonies. Messages describing how #UNBREAKABLE or #OILife positively impacted their lives became a consistent reminder of why this work matters.
One ongoing curiosity remains. How to take this powerful virtual momentum and thoughtfully bring people together in person. Virtual access will always remain core, but the possibility of deeper in-person connection continues to spark imagination.
Looking Ahead
Looking forward, the focus remains broad and intentional.
- Deepening community connection
- Expanding access through partnerships and scholarships
- Continuing to listen and respond to real needs
- Exploring how in-person experiences might complement virtual offerings
The future of #UNBREAKABLE will continue to be shaped by the people who show up, ask questions, share stories, and help guide what comes next.
Thank You
To everyone who attended a meeting, joined a class, read a book, listened to the radio, watched a video, donated, shared a message, or reached out with a question. Thank you.
#UNBREAKABLE exists because people choose to show up. Sometimes quietly. Sometimes imperfectly. Sometimes just enough to keep going.
This movement stands for access over exclusion, consistency over intensity, and people over numbers. It stands for meeting yourself where you are and believing that progress is possible, even when the path looks different than expected.
None of this happens without community. And none of it happens without trust.
Thank you for being part of what makes #UNBREAKABLE real.
